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ModuleAudience · Tiers · Activations

Build with the
audience.

American Dream is a media platform with a building attached. 40 million annual visitors. A captive 4-hour dwell. Six purpose-built activation surfaces. Pick a budget, see the projected reach, then pick the tier that fits.

01 · The AudienceSource: Placer.ai · Esri · Internal
Annual visitors
40M
Visitors 18–34
62%
HHI > $100K
44%
Travel 50+ mi
54%
Stay 4+ hours
72%
Net Promoter Score
+71
02 · Project the partnershipDrag the slider
Annual investment
$750K

Ranges from a single pop-up activation to a full destination partnership. The platform scales linearly until $2M, where category exclusivity unlocks.

$75K
$500K
$1M
$2M
$5M
Annual impressions
285M
On-property visits
3.2M
Earned media value
$1.6M
Recommended tier at this budget:
03 · Pick a tier
Tier 02 · 5 slots
Platform Partner
$750K – $2M / yr
  • Named zone within one attraction
  • 4 seasonal activations / yr
  • Co-branded media & signage
  • Data share on foot traffic
partnerships@
04 · How it shows upActivation library
30 days · 4 zones
Brand Takeover

Wrap one entire wing of the property — wayfinding, digital out-of-home, ambient scent, and a flagship retail moment. Photographed and produced by our in-house creative team.

1.2B
annualized impressions
1 night · 8,000 capacity
Product Launch

The Court hosts the press preview. Rooftop hosts the after-party. The Avenue's flagship windows reveal the product to retail traffic the next morning.

$4.2M
earned media value
90 days · 12,000 sq ft
Immersive Zone

A standalone branded experience built into the central plaza. Family-tested IP licensing model, includes ticketing integration and merch retail.

240K
ticketed visits
Always-on
Content Studio

Permanent shoot-ready set inside the Performing Arts Center wing. Cleared for broadcast, podcast, and creator livestreams. Talent booking and crew handled.

180+
shoot days / yr
Monthly · 1,500 invited
Member Series

An invite-only programming arc tied to a brand's calendar — concerts, screenings, athlete meet-and-greets, and previews. Run by our member experience team.

94%
RSVP-to-attend
12-month
Ambassador Slate

A roster of resident artists, athletes, and creators on a co-branded calendar. Includes content rights, social cadence, and merchandising splits.

32
creators on slate